Netpeak to Host Online Meetup on Marketing Analytics and Data Quality Before Q4

The Nov. 12 online session will cover marketing analytics myths, data discrepancies between GA4, Google Ads, Meta and CRM systems, and preparing for peak season

NY, UNITED STATES, November 10, 2026 /EINPresswire.com/ — Netpeak, a global full-cycle digital marketing agency, will host an online meetup titled “From Bad Data to Better Ad Performance” on Nov. 12, 2026. The session will focus on marketing analytics: how data quality and conversion tracking accuracy affect advertising results, and what businesses can review in their tracking setup before the Q4 shopping season, which includes Black Friday and Cyber Monday.

Event Details

– Date: Nov. 12, 2026
– Time: 12 p.m. ET / 6 p.m. CET
– Format: online meetup
– Registration: open on the event page

Who Should Attend

The meetup is intended for founders, CEOs, CMOs, heads of digital marketing and marketing managers responsible for paid advertising budgets.

Why Analytics Data Quality Matters

The quality of data directly affects ad performance. Conversion tracking is the process of recording valuable user actions on a website, such as purchases or form submissions, and passing that data to analytics and advertising platforms. Google Ads and Meta use these signals to decide whom to show ads to and how to distribute budgets automatically. When the data is incomplete, duplicated or inaccurate, automated bidding systems may optimize toward the wrong outcomes.

Common warning signs of tracking problems are:

– Google Ads, Meta, Google Analytics 4 (GA4, Google’s web and app analytics platform) and a CRM (customer relationship management system) show different purchase counts for the same period
– A payment gateway appears among the top traffic sources in analytics reports
– Tracking stops working after a website release and goes unnoticed for days
– Ad platforms report record conversions while revenue does not follow

Agenda

1. Common marketing analytics myths
2. Case studies on ad algorithms and conversion quality optimization
3. Why GA4, Google Ads, Meta and CRM numbers do not match
4. Preparing analytics for peak season
5. Open Q&A session

Client Results to Be Presented

According to Netpeak, speakers will share results from client projects, including:

– An e-commerce project in which 40% to 50% of recorded purchases were canceled or incomplete orders; after campaigns were switched to optimize toward confirmed purchases, reported conversions fell by 45%, while conversion value rose by 138% and the conversion rate by 30%
– A project for AiMate in which a single change in the tracking setup was followed by a 31% lower cost per purchase within the first month

Speakers

– Alyona Grytsuk, CEO of Netpeak International and startup mentor, with more than 20 years of business experience in the U.S. and European markets; board member of the CEE Digital Alliance (CEEDA)
– Oleksandr Konivnenko, Head of the Digital Data department at Netpeak, with more than 12 years in digital marketing and analytics; his team is a Google Marketing Platform partner for GA4 and Google Tag Manager
– Olha Shykalo, founder of the home textiles brand RAYANA and a fractional CMO (a part-time, contract-based chief marketing officer), with 10 years in digital marketing and experience with teams at Dell, SAP, Intel and Google

About Netpeak

Netpeak is a full-cycle digital marketing agency that works with small and mid-size businesses. The company operates across Europe, the United States, the Middle East, Central Asia, Africa and Australia, with offices in Ukraine, Bulgaria, Kazakhstan and the United States. Its services include SEO, PPC advertising, web analytics, marketplace promotion, mobile marketing, conversion rate optimization and retention marketing. More information is available at netpeak.us.

Oleksandr Konivnenko
Netpeak USA
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